THE RUSH:
With POWER SELF, INITIO ushers in a new era where science enhances the power of scent.
By harnessing the direct connection between fragrances and the brain's sensory receptors, this creation goes beyond mere olfactory pleasure.
POWER SELF measurably influences self-confidence and well-being.
A unique formula scientifically designed to positively boost mental and emotional strength through targeted olfactory stimulation.
Transform your tomorrow with a new groundbreaking neuroscent technology that nurtures your mind, promotes and enhances wellbeing.
Join the movement of empowered individuals who are redefining what it means to feel powerful from the inside out.
POWER SELF, a unisex woody floral fragrance that creates an alluring and comforting sillage that resonates with your true self.
More than a fragrance, POWER SELF is a functional composition that empowers you to be the best version of yourself.
Become your super self.
